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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Research on the Teaching Method Reform of the Course "Customer Relationship Management" for E-Commerce Major

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DOI: 10.25236/icmeem.2019.005


Zhao Mei, Yang Jie, Wan Yuanyuan

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Wan Yuanyuan


The course of customer relationship management is the core part of the curriculum of e-commerce major. Its reform and innovation have an important impact on the construction of the whole major. At present, there are still some problems in teaching customer relationship management course, including: the link between practice and teaching is too single; the teaching mode and evaluation method are old. Therefore, it is necessary to reform the teaching method of CRM. Through the research, the following conclusions are drawn: the reform of teaching methods of customer relationship management includes: scenario simulation teaching method; case analysis method; field research method; classroom discussion method; whole process assessment method. The above methods are in line with the training objectives of management professionals, can effectively mobilize the enthusiasm of students' learning, and are conducive to the cultivation of students' practical ability and comprehensive quality.


E-commerce major; Customer relationship management; Teaching methods; Reform