Author(s)

Yanqin Cao, Zhaohong Yao

Corresponding Author

Yanqin Cao

Abstract

With the deepening of reform, a variety of deep-seated contradictions become increasingly prominent, social classes and interest groups begin to divide, and conflicts continue to increase in China. Based on previous studies on how to cope with public emergency in official discourse at home and abroad, this study will make an in-depth analysis of the reports on public emergency in official discourse from the perspective of cognitive framing theory, combined with the macroscopic framework of discourse analysis. Specifically, this study will explore the way metaphors and frames in the official discourse construct the ideology and convey communicative purpose, and the social expectations and warning effects, so as to put forward suggestions on strengthening public opinion guidance, communicating information with the public in the official discourse, thus enhancing the government execution and shaping government image. Moreover, this study attempts to build system of official discourse to cope with opinions on public emergency, which will enrich and promote the research in related fields.

Keywords

Public emergency; official discourse; cognitive framing theory