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On the Attachment Characteristics of Tourists in Shaxi Ancient Town of Jianchuan County Based on the Place Attachment Theory

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DOI: 10.25236/ssehr.2019.018


Xiao Honglei, Qin Ying, Xu Xiaojing, Li Jiayi, Wang Yuanyuan

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Wang Yuanyuan


Based on the review of domestic and foreign research on place attachment, the concept, source and research significance of place attachment are defined. Taking Shaxi Ancient Town in Jianchuan County as the research object, this paper analyzes the tourism resources and tourists attachment characteristics of Shaxi Ancient Town with in-depth interviews, puts forward some suggestions such as creating tourism creative projects, expanding tourism activity space, innovating tourism publicity and improving tourism infrastructure.


Place attachment; tourist attachment characteristics; Shaxi Ancient Town