Author(s)

Jie Tang, Wenli Ren

Corresponding Author

Jie Tang

Abstract

In the era of rapid development of e-commerce, the development of the Internet has affected the development of network marketing. The analysis of the network environment and the characteristics of netizens can lay a good foundation for market segmentation, and can also enable e-commerce companies to have accurate product positioning. At the same time, network security is the cornerstone of the survival and development of e-commerce. Enterprises must use high-tech means to proactively guard against cyber threats in order to stand out from the fierce competition.

Keywords

Network; E-commerce; Netizen; Network Security