Author(s)

Li Yixuan

Corresponding Author

Li Yixuan

Abstract

Traditional culture is the wealth of the nationalities. The traditional culture of China has a long history and ethnic characteristics. As an important part of traditional culture, the traditional cultural symbols affect the thinking and behavior of each generation. Therefore, the application of traditional cultural symbols in the design of visual communication can reflect the relationship between the traditional and the modern. And it has a high reference value for visual communication design. This paper analyzes the application of traditional cultural symbols in visual communication design. It analyzes the existing problems and puts forward corresponding suggestions for development. It provides reference for visual communication designers and enhances their own value.

Keywords

Traditional culture symbol, Visual communication design, Application value, Development suggestion.