Author(s)

WenYu Yang, Yan Liang

Corresponding Author

WenYu Yang

Abstract

As we all know, the development of cultural industry is not isolated . This paper will analyze the problems existing in the development of Tibetan cultural industry by analyzing the experience of cultural development of Cangyang Jiacuo. It contains three parts. Firstly, it fails to promote the formation of a new cultural resources cycle. Secondly, forming a certain scale of cultural industry is not successful enough. Last but not least, it is not easy to transform cultural resources into productive forces. Therefore, in this paper three attempts are come up with to solve the development of Tibetan cultural industry problems which including the grasping the political strategy of the belt and road initiative, forming a cultural base, as well as widening the publicity channels. Currently, China is in a significant period of industrial transformation. On the basis of scientific development concept, industries with high energy consumption and high pollution will face elimination and transformation. Cultural industries, which are the upper-level industries of social and economic construction, will be the key point of development. Tebet, as an important channel for China's development into Southeast Asia, plays an important role in the the belt and road initiative plan. However, the development of Tibet's cultural industry is not optimistic. It is well-known that Tibet has been a holy place for religious culture since ancient times. Tibet, which is located on the plateau, has a ton of brilliant cultural resources and tourism resources such as song ,dance, drama, painting, sculpture, poetry and so on. As a unique place, it is definitely easy to feel their rich customs in Tibetan cultural products. Nevertheless, Tibetan cultural products rarely have an opportunity to go out of Tibet as a famous brand. As a matter of fact, what is well-known to the general public is the related cultural products by Cangyang Jiacuo. As a result, the related cultural products of Cangyang jiacuo, as an existing cultural brand in Tibet, have provided valuable experience for the development of cultural industry in Tibet. According to the analysis of the development of cultural products of Cangyang jiacuo, many valuable experiences can be found which are of huge benefit to the development of cultural industry in Tibet.

Keywords

Cangyang Jiacuo;Cultural industry; Development of Tibetan Cultural Industry