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Research on the New Ways of the Spread of Traditional Operas in the Wechat-Era

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DOI: 10.25236/ICHCAD.2019.159

Author(s)

Wechat-era, Drama, Communication, New approach

Corresponding Author

Wechat-era, Drama, Communication, New approach

Abstract

The opera is one of the traditional Chinese art and is unique in the history of world drama. It has a long history and a profound mass base, and is an important carrier for expressing and inheriting the fine traditional Chinese culture. This paper attempts to explore how to use the characteristics of micro-era communication to make more extensive dissemination and development of opera art by using the latest mobile new media communication methods.

Keywords

Wechat-era; Drama; Communication; New approach