Author(s)

Wu Wenjin

Corresponding Author

Wu Wenjin

Abstract

the Advent of the Internet Era Has Promoted the Reform and Optimization of Radio and Television Media, That Brought about the Challenges and Opportunities, as Well as the Seriousness of the Traditional Media, Especially in the Area of Rapid Rise of Emerging Media, in This Context, Radio and Television Media Can Only Continue to Develop in a Healthy and Orderly Manner If They Seek New Breakthroughs in Innovation. Otherwise, the Advantages of Radio and Television Media Will Be Swallowed Up by New Media. Based on the Actual Situation Faced by Radio and Television Media, According to the Specific Characteristics of Radio and Television Media, the Article Analyzes the Innovation of Its Work from the Perspectives of Communication Channels, Content Production, Political Thought and Media Integration, with a View to the Development of Radio and Television Media in the Internet Era, Which Will Help to Promote the Innovation and Development of China's Radio and Television Media.

Keywords

Internet Age; Radio and Television Media; Innovation Work