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Discussion on the Design of Cultural Creative Products in the Context of Museum Culture--Take Jinsha Site Museum as an Example

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DOI: 10.25236/ICHCAD.2019.150


Jing Zeng, Yuxin He

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Jing Zeng


in Recent Years, the Cultural Products of Domestic Museums Headed by the Palace Museum Ushered in the Spring of Industrial Development.Museums Are Places Where Natural or Human Relics Are Displayed. They Are Also Cultural Centers of Different Places and Even Countries. as a Carrier of Culture, Literary Creation Has Increasingly Become an Important Part of the Economic and Cultural Development of Museums.Literary Products Are the Aggregation of Culture, Creativity and Products. Depending on the Medium of Commodities, They Are Designed to Achieve the Purpose of Cultural Dissemination and Economic Benefits. They Are a New and Flexible Way of Cultural Propagandabased on This, This Paper Takes the Jinsha Site Museum in Chengdu as the Research Object, Comprehensively Analyses the Current Situation of Its Museum Culture and Literary Creation Development, Summarizes the Design Ideas in the Internet Era, and Provides Some Ideas and Inspiration for the Literary Creation Development of Jinsha Site Museum.


Cultural Creative Products; Jinsha Site Museum; Museum Culture