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Exploring the Visual Elements Construction of Brand Packaging Design

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DOI: 10.25236/ICHCAD.2019.127


Jin Xiaolei

Corresponding Author

Jin Xiaolei


with the Continuous Improvement of the Quality of Life, People's Pursuit of Material Has Also Undergone Major Changes, and All Aspects of the Quality of Goods Have Been Improved. in Order to Meet the Needs of Consumers, Merchants Gradually Began to Pay Attention to the Brand Packaging Design of Products. Based on This, This Paper Focuses on the Brand Design Strategy and the Principles to Be Followed, and Constructs the Visual Elements of Brand Packaging Design from the Aspects of Color Elements, Shape and Material Selection Factors, and Text Elements.


Brand Packaging Design; Design Strategy; Construction; Visual Elements; Design Principles