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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Application of Traditional Culture in Packaging Design

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DOI: 10.25236/ICHCAD.2019.106


Li Yixuan

Corresponding Author

Li Yixuan


This article further summarizes and analyzes the practical application of traditional culture, traditional graphics, traditional colors and traditional materials in packaging design by exploring the relationship between traditional elements and packaging design. At the same time, this paper puts forward how to display Chinese traditional culture more perfectly, to pursue innovation while not losing the embodiment of traditional style, to make the cultural inheritance more full of vitality and modern sense, and to achieve the real blend of traditional culture and modern packaging design concepts.


Traditional Elements; Packaging Design; Design and Application