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Web of Proceedings - Francis Academic Press

Research on the Innovative Design of Ancient Costumes in Chinese Film and Tv Plays in the New Era

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DOI: 10.25236/ICHCAD.2019.097


Yuemei Gao

Corresponding Author

Yuemei Gao


In the current new era, people's requirements for film and television works have changed dramatically, and they have gradually developed into a full range of visual needs for film and television works. As an important part of ancient film and television dramas, fashion design can not only reflect the fashion designer's art. Catharsis, but also has a very important aesthetic value. However, as far as the current situation is concerned, there are still a series of problems in the design of ancient costumes in China's film and television dramas, such as the history of particulars, the lack of emphasis on the combination of classical and avant-garde and the combination of virtual and real. To this end, this paper first analyzes the role of ancient costume design in film and television works, and then puts forward innovative design measures based on the problem, in order to improve the ancient costume design level of China's film and television drama works.


New Era; Film and Television Drama Works; Ancient Costumes; Innovative Design