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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Research on the Function of Visual Communication Design in Brand Building

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DOI: 10.25236/ICHCAD.2019.087


Shu Cao

Corresponding Author

Shu Cao


with the Development of Market Economy, Brand is the Symbol and Representative of Enterprises or Products in the Market Economy Environment. Brand Image Plays an Important Role in the Business Activities of Enterprises. with the Fierce Competition in Various Industries, Advertising, Design and Production Have Become Good Methods to Improve the Value and Competitiveness of Commercial Brands. Brand Has Gradually Proved to Be the Key to Enhance the Competitive Advantage of Enterprises. However, There Are Still Many Problems in Brand Building in Most Enterprises, Such as Low Brand Value or Little Communication Influence of Brand Image. the Root of These Problems Lies in Ignoring the Integration of Visual Communication Function into Brand Design. This Paper Analyzes the Relevant Overview of Visual Communication Design, the Embodiment of Visual Communication Function in Brand Building and Specific Path of Visual Communication Design.


Brand Building; Visual Communication; Function