Author(s)

Jieyu Lai

Corresponding Author

Jieyu Lai

Abstract

Internet advertorials take the Internet as the communication platform and the text as the carrier. They are widely spread, widely received and rapidly spread. They have the characteristics of general text works and express different ideas or themes. This paper analyzes the characteristics and types of network advertns, aiming to summarize the specific forms and characteristics of network advertns, so that network promoters can better master the writing skills of network advertns and better serve the network marketing activities of enterprises.

Keywords

Network advertorial; Network marketing; Network advertising