Author(s)

Shigui Lu

Corresponding Author

Shigui Lu

Abstract

Under the mobilization of China’s rapid economic development, various industries have gradually improved the modernization level. Particularly, with the development of design industry promoted by the continuous growth of the social economy, the design content and form have become more diverse and multivariant. Combination of the development trend of international design industry and rational integration of elements with the characteristics of modern symbols can fully display the characteristics of China’s design industry. As a form of visual manifestation in modern society, after integrating symbols with design, the demonstrated works can present elegant and fresh tones, bright and vivid colors, have direct and specific image expression ability, and can comprehensively express people’ real emotions for life. In view of this, this paper carries out detailed analysis of the interaction between symbols and design based on visual communication so as to lay a solid foundation for the smooth development of China's design industry in future international market.

Keywords

Visual communication; Symbol; Design; Interaction