Author(s)

Liang Wei

Corresponding Author

Liang Wei

Abstract

This paper studies auspicious patterns of the dragon and phoenix in modern logo design, analyzes the image and meaning of dragon and phoenix auspicious design, as well as the specific application in logo. As auspicious patterns play an important role in the modern logo design, it is important to fully explore the beneficial elements in the Chinese traditional auspicious patterns and creatively combine the cultural essence of our nation with this nation the modern logo design language to pioneer a new way of logo design.

Keywords

Dragon, Phoenix, Pattern, Logo.