Author(s)

Haiyan Gu

Corresponding Author

Haiyan Gu

Abstract

Film language is refined and condensed by director and editors suitable for the audience to understand and communicate, as well as flexible application of rhetorical techniques. Euphemism as a role of lubricant adjusting interpersonal communication is popular among the audience when used in the dialogues of film language, and can satisfy the “courtesy principle” of Geoffery Leech. Film language is greatly characterized with a certain degree of universality and popularity. Through cognitive analysis of euphemism in film language lines, we can better understand the effects of euphemism in the specific context of film, know more about foreign culture and promote cultural exchange.

Keywords

Cognitive analysis; Film language; Lines; Euphemism