Presentation and Application of Smart Tourism in Tourism Enterprise Management
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DOI: 10.25236/iwass.2019.298
Corresponding Author
ZHENG Wei
Abstract
In recent years, with the economic development and social progress, the public's living standards and quality of life have been continuously improved, and the public's spiritual and cultural needs have become more diverse, which has driven the further development and growth of the tourism industry. In order to provide higher quality and all-round tourism services to the general public, this study elaborates the connotation of smart tourism and explains the current application of smart tourism in the management of tourism enterprises.
Keywords
Smart tourism; tourism business management; application