Author(s)

Lai Yuqi

Corresponding Author

Lai Yuqi

Abstract

with the Development of the Mobile New Media Industry, Various Forms of Mobile New Media Emerge One after Another. Mastering the Appropriate Mobile New Media is Crucial to the Marketing and Publicity of Enterprises. Small and Medium-Sized Micro-Enterprises Experienced the Tragic Process of Traditional Media Prosperity and Decline, and Experienced the Deep Connotation of “No Advance, No Retreat”. Mobile New Media is a New Form of Media with the Development of the Internet. It Has a Wide Range of Users, Fast Dissemination Speed and Flexible Use, Which Has Promoted the Arrival of the Mobile Marketing Era. Based on the Basic Concepts of Chinese Market, Such as the Definition and Characteristics of Mobile New Media Marketing Strategy, This Paper Analyzes the Necessity and Current Situation of Developing Mobile New Media Marketing Strategy for Small and Medium-Sized Micro Enterprises, and Makes Further Discussion on How to Formulate and Implement the Path of Mobile New Media Marketing Strategy for Small and Medium-Sized Micro Enterprises, So as to Enter the Mobile New Media Market for Small and Medium-Sized Micro Enterprises Field Provides Useful Reference.

Keywords

Small; Medium and Micro Enterprises; Mobile New Media; Marketing Strategy; Implementation Path