Author(s)

Kuang Min, Qu Lingling

Corresponding Author

Kuang Min

Abstract

the Deep Integration of Online Retail and Offline Retailing Has Promoted the Continuous Changes in the Retail Format and Promoted the Stable Growth of the Regional Economy. This Paper Studies the Impact of Retail Changes on Regional Economic Development by Constructing a Fixed-Effects Model. the Results Show That Online Retail Transaction Volume, Offline Retail Sales, Year-End Employment and Commodity Structure Optimization Have a Positive Impact on Regional Economic Development. At the End of the Year, Due to the Cost of Rent, the Store Area Has a Negative Impact on Regional Economic Development. Moreover, Due to the Different Levels of Economic Development, e-Commerce Development, Industrial Structure Optimization, Consumer Group Demand and Store Rent Costs in the Eastern, Central and Western Regions, the Impact of Variables on Regional Economic Development is Different. Based on This, the Conclusion of the Study is Further Drawn.

Keywords

Retail Format; Regional Economy; Online Retail; Offline Retail; Consumer Demand