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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Research on Customer Classification Management Model of Customer Relationship Management in Enterprise Marketing

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DOI: 10.25236/iwass.2019.218


Hu Yaping

Corresponding Author

Hu Yaping


as an Indispensable Object of Enterprise Production Development, Customers Are the Main Driving Force of Enterprise Development. with the Rapid Development of Economy, Enterprises Pay More and More Attention to Customer Relationship Management. Graded Management is Gradually Applied to Customer Relationship Management, and Different Levels of Customers Are Deeply Excavated, and Good Results Are Achieved. Based on This, This Paper First Analyzes the Current Situation and Problems of Hierarchical Management in China's Customer Relationship Management, and Puts Forward Improvement Strategies.


Customer Relationship; Marketing; Hierarchical Management; Research