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Discussion on the Innovation Mode of Marketing Based on Internet

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DOI: 10.25236/iwass.2019.194


Pinde Qin

Corresponding Author

Pinde Qin


In recent years, with the deepening of China's market economy, enterprises are facing more and more fierce market competition. The access of Internet makes the operation and management of enterprises present a new situation. Under the current situation, the scale of Internet users continues to rise, and its popularity rate grows rapidly, which provides a basic guarantee for the realization of enterprise marketing. Therefore, this paper takes the Internet as the starting point to explore the market development status and foresight of the Internet, so as to explore the key development points of Internet marketing innovation mode, so as to put forward the Internet-based marketing innovation mode, strive to improve its marketing ability, and promote the transformation and upgrading process of China's social economy.


Internet; Marketing; Innovation Model