An Empirical Analysis of the Key Success Factors in the Implementation of e-Commerce Strategy
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DOI: 10.25236/iwass.2019.193
Corresponding Author
Chen Hao
Abstract
with the rapid development of Internet technology, many enterprises in our country have realized the importance of e-commerce to the development of enterprises. Many enterprises have begun to engage in e-commerce, and it has been proved that e-commerce can improve the core competitiveness of enterprises to a certain extent, and increase the innovation ability of enterprises. Based on the actual situation of the implementation of e-commerce strategy, this paper analyzes the key factors for the success of the implementation of e-commerce strategy.
Keywords
Internet; E-commerce; Key factors