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The Training Path of Cross Border e-Commerce Business English Talents under the “Internet +” Environment

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DOI: 10.25236/iwass.2019.189


Xiaohui Fan, Xiaolong Zeng

Corresponding Author

Xiaohui Fan


with the development of China's economy, cross-border e-commerce accounts for more and more foreign trade, and cross-border e-commerce enterprises need more and more talents with business ability and English ability. At the same time, the number of students majoring in traditional business English in China's higher vocational colleges is in a historical position. Based on the difficulties faced by the business English Majors in Higher Vocational Colleges and the opportunities brought by the development of cross border e-commerce, this paper probes into the training path of business English talents for cross-border e-commerce in the “Internet +” environment.


Business english; Cross border e-commerce; Talent training