Author(s)

Zhao Yiran

Corresponding Author

Zhao Yiran

Abstract

Internet Finance is Still a New Thing in China. Since the Concept of Internet Finance Was Put Forward in 2012, Internet Finance Has Achieved Explosive Development in Less Than Ten Years. the Emergence and Development of Internet Financial Products and Services is an Important Embodiment of the Universality and Individuation of the Financial Industry. However, the Development of Internet Finance is Not Only a Simple Carrier Change, But Also a Collision between Traditional Linear Thinking and Modern Multi-Dimensional Network Thinking. the Restriction of External Resources on the Development of Financial Industry is Getting Smaller and Smaller. the Restriction of Resources Can Be Adjusted through Technology. Therefore, Internet Finance Has Been Combined with Science and Technology from the Beginning. Based on the Perspective of Functional Finance, This Paper Discusses the Innovative Strategies of Internet Financial Products and Services.

Keywords

Functional Finance Theory; Internet Financial Products; Service Innovation