On the Problems Existing in the Development of Chinese Rural e-Commerce and Its Improvement Strategies
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Mu Zhaonan, Qindi, Lou Chao
with the Gradual Saturation of the Urban Market, More and More e-Commerce Enterprises Are Turning Their Eyes to the Rural Market, and the Sinking of e-Commerce Channels is Becoming a Trend. with the Help of the Rural e-Commerce Platform, the Sales Volume of Agricultural Products Has Increased Rapidly. the Variety of Products on the e-Commerce Platform is Dazzling, Meeting the Needs of the Vast Number of Consumers. Its Online Transaction Volume Has Reached New Highs. with the Continuous Improvement of Rural Informatization Level, e-Commerce is Quietly Rising in Rural Areas. However, Due to the Influence of Internal and External Factors, There Are Still Many Problems in the Development of e-Commerce in Rural Areas of Our Country. in View of This, the Article Analyzes the Existing Problems in the Development of e-Commerce in Rural Areas, and Puts Forward Effective Countermeasures.
Rural Areas; e-Commerce; Problems; Countermeasures