Author(s)

Xinhai Hu

Corresponding Author

Xinhai Hu

Abstract

Longnan is the First Group of Areas in China to Achieve Large-Scale Poverty Alleviation through e-Commerce Sales and Marketing. Even Become the Exclusive Pronoun of “Longnan Model” for the Development of e-Commerce Industry in Poor Areas. in Such a Mode, Farmers Sell Local Agricultural Products to the Whole Society through the Network Platform with the Support of the Government, So as to Realize the Efficient Realization of Agricultural Products, Which is One of the Important Manifestations of Modern New Agriculture. However, after the Medium and Long-Term e-Commerce Sales and Marketing, the Growth Rate of the Output Value of Agricultural Products in Longnan is Not the Same as Before, Showing a Lack of Momentum, and the Deficiencies in the Longnan Model Began to Manifest. This Paper Mainly Studies the Shortcomings of e-Commerce Sales Behavior and Marketing of Agricultural Products in Longnan, and How to Use Big Data to Optimize the Shortcomings.

Keywords

Big Data; Longnan; e-Commerce Sales; e-Commerce Marketing; Poverty Alleviation