Analysis of Big Data Precision Marketing and e-Commerce Marketing Mode Based on Supply Chain Network Information
Download as PDF
the Advent of the Era of “Big Data” Has Brought Fundamental Changes in the Way Data is Used in All Walks of Life. in the Context of Global Economic Integration and Information Networking, Enterprises Are Faced with Global Market Competition. This Era is an Era of e-Commerce. New Industry Mergers and Competition Models Have Emerged. the Traditional Network Marketing Model Needs to Change. the Era of e-Commerce Has Made Supply Chain Network Information Management Possible. This Paper First Expounds the Concept of Supply Chain Network and Big Data Precision Marketing. by Analyzing the Development Status and Existing Problems of Big Data Precision Marketing and e-Commerce Marketing Mode under the Background of Supply Chain Network Information, This Paper Summarizes the Strategy of Accurate Marketing of e-Commerce Big Data.Therefore, Based on Internet Thinking and Realistic Characteristics, This Paper Explores the Precise Marketing Model of e-Commerce in the Network Information Environment of Big Data Supply Chain. e-Commerce Has Become a New Growth Point for China's Economy and a Healthy Development Direction in the Future. the Traditional Precision Marketing Method Has Been Updated, Upgraded and Upgraded through Big Data Technology, and Analyzed the Shortcomings and Bottlenecks of e-Commerce Traditional Network Marketing Model in the Context of Supply Chain Network Information. to Provide Products or Services to a Large Number of Consumers.
Supply Chain Network; Big Data; Precision Marketing; e-Commerce; Market Positioning Analysis