Author(s)

Biyun Xiao

Corresponding Author

Biyun Xiao

Abstract

on the Basis of Summarizing the Methods of Valuating Trademark Assets, This Paper Carries out a Case Study and Valuates the Trademark Assets Held by a Investment Company through the Income Method. the Valuation Conclusion is Drawn through Analyzing Four Important Factors: the Amount of Income, the Period of Income, the Discount Rate and the Share Rate of Trademark. the Paper Aims to Help Companies Determine the Elements of Trademark Asset Valuation, to Improve the Accuracy of Valuation, and to Promote the Asset Valuation Industry to Play Its Role in Ensuring the Smooth Operation of the Economy.

Keywords

Trademark; Income Method; Assets Valuation