Research on Targeted Poverty Alleviation Innovation Model of Rural e-Commerce from the Perspective of “Internet Plus”--- a Case Study of Rural Shaanxi
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At Present, “Internet Plus” Has Been Successfully Incorporated into the National Development Strategy. in Order to Implement the Targeted Poverty Alleviation Policy Formulated by the State in Poor Areas, the State Combines “Internet +” with e-Commerce to Find New Ways to Get Rid of Poverty by Establishing an Emerging Business Model, Which is to Reduce the Number of Rural Poor Population in the Shortest Time. the Poor Rural Areas Have Relatively Backward Infrastructure and Low Education Level, Which Leads to the Continuous Development of Targeted Poverty Alleviation through e-Commerce in Rural Areas. Taking Rural Shaanxi as an Example, This Paper Studies the Development of Targeted Poverty Alleviation through e-Commerce in Rural Shaanxi, Finds out the Existing Problems, and Proposes Practical and Scientific Strategies to Innovate the Targeted Poverty Alleviation Model in Rural Shaanxi.
“Internet Plus”; e-Commerce; Targeted Poverty Alleviation; Shaanxi Rural