Author(s)

Xiaojun Li, Zhihua Zhen

Corresponding Author

Zhihua Zhen

Abstract

Nowadays, with the growing development of internet technology, people's lives have undergone tremendous changes. At present, agricultural development has become an important force to promote China's social and economic development. China has also paid more and more attention to the development of agricultural industry. In the development of modern agricultural industry, China encourages the combination of agricultural development and internet development model, thereby expanding the agricultural development path and continuously promoting the development of modern agriculture under the new model of agricultural development. Combining internet technology with modern agriculture is the key to promoting the transformation and upgrading of all aspects of agricultural production, processing, management, sales and service, enabling modern agriculture to realize the development of intelligence, technology and information under the support of internet technology. The use of “internet +” can solve many difficulties encountered in the development of traditional agriculture. The realization of the “internet + modern agriculture” development model can effectively innovate efficient sales channels and simplify agricultural production. Based on this, this paper conducts an in-depth analysis of the business thinking and innovation path of “internet + agriculture” and promotes the development of “internet + agriculture”.

Keywords

Internet +; Modern agriculture; Development path