Research on the User Demand for the Wechat Official Account of Innovation and Entrepreneurship in Universities
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Yang Yang, Xiaoting Ruan, Huomu Xie, Youyu Hu, and Ruolin Ke
Nowadays, the top-level design of nation’s promotion of innovation and entrepreneurship education has been constructed and a series of important policies have been released. With great importance to the innovation and entrepreneurship education that our nation attaches, a number of universities begin to intensify educational reforms in this aspect, eager to explore the Innovation and Entrepreneurship in Universities practice teaching system and participate such communication. In recent years, WeChat Official Account becomes not only one of the mobile internet medias with the largest user coverage but also a significant platform for universities to release information and communicate innovation and entrepreneurship education. Therefore, its service content and related user demand are worth analysis and research. Based on the classification of the service content of the WeChat Official Account of Innovation and Entrepreneurship in Universities, this paper analyzes the quality of user experience and related parameters, uses Markov discrete random process as the forecast of user demand level, and finally corresponds to the Kano model, develops a portable user demand analysis model of the WeChat Official Account of Innovation and Entrepreneurship in Universities.
Innovation and entrepreneurship; Official account; Innovation and entrepreneurship in universities