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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

The Effects of Information Quality on Trust in Vendor and Seller Uncertainty on Online Shopping-Decision

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DOI: 10.25236/iwass.2019.052


Mingzhe Ren, Wen-Hai Chih

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Mingzhe Ren


This study examines how information quality of online reviews influences trust in vendor and seller uncertainty, respectively, which subsequently influence repeat purchase intention for online shopping decision-making of undergraduate students in China. The findings of this study indicate that information quality positively influence trust in vendor and negatively influence seller uncertainty, whereas trust in vendor has a positive effect on repeat purchase intention and seller uncertainty has a negative effect on repeat purchase intention.


Information quality; Trust in vendor; Seller uncertainty; Repeat purchase intention