Author(s)

Mingzhe Ren, Wen-Hai Chih

Corresponding Author

Mingzhe Ren

Abstract

This study examines how information quality of online reviews influences trust in vendor and seller uncertainty, respectively, which subsequently influence repeat purchase intention for online shopping decision-making of undergraduate students in China. The findings of this study indicate that information quality positively influence trust in vendor and negatively influence seller uncertainty, whereas trust in vendor has a positive effect on repeat purchase intention and seller uncertainty has a negative effect on repeat purchase intention.

Keywords

Information quality; Trust in vendor; Seller uncertainty; Repeat purchase intention