Research on the Problems and Countermeasures of the Construction of Overseas Warehouses of Cross-Border e-Commerce Enterprises in China
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Cross-border e-commerce logistics operations directly affect transaction realization and customer experience, and are an important guarantee for promoting cross-border e-commerce development. As a major innovation in cross-border e-commerce logistics, overseas warehouses can effectively solve the problems of high cross-border e-commerce logistics cost and long transportation cycle, eliminate the problem of direct mail model affecting the experience of overseas consumers, and enhance the trust of overseas consumers. Degree and purchasing power have enabled domestic cross-border e-commerce enterprises to have localization advantages, and thus become the mainstream mode for cross-border e-commerce logistics development. Analysis of the current development status of China's cross-border logistics overseas warehouses, found that while the rapid development of cross-border logistics, there are also problems such as unsalable inventory, lack of localized services, lack of composite talents, lack of legal system support and so on. In the future, we can promote the further development of cross-border logistics in China by building virtual overseas warehouses, accelerating the pace of localization, cultivating professional talents, and improving laws and regulations.
Cross-border logistics; Overseas warehouse development status; Swot analysis