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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

The New Path of Cross-Border e-Commerce Transformation and Development of China's Smes under the Ewtp Initiative

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DOI: 10.25236/iwass.2019.039


Tan Kangye

Corresponding Author

Tan Kangye


Small and medium-sized enterprises have become an emerging driving force for cross-border e-commerce development in various countries. The Internet, cloud computing, and the Internet of Things in the digital age have provided new impetus to its rapid development. The World Electronic Trade Platform (eWTP) is proposed to address the development of SMEs. By analyzing the status quo and dilemma of eWTP development, this paper analyzes the existing problems and demands of cross-border e-commerce in China's SMEs, develops new opportunities, and develops corresponding countermeasures for existing problems, and further explores the new development path of cross-border e-commerce transformation of small and medium-sized enterprises in China.


World electronic trading platform (ewtp); Cross-border e-commerce; Digital age; Small and medium-sized enterprises; Transformational development