Empirical Study on the Influence Mechanism of B2b e-Commerce Transaction Growth in China
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Chen Yuying, Zhang Ying, Wang Xinyue
With the growth of B2B e-commerce transaction scale and the gradual optimization of industry structure in China, the external development environment of B2B transaction also needs to be improved. In order to explore the new ideas of current B2B e-commerce development, an econometric economic mode was established between B2B e-commerce transaction volume and cross-border e-commerce transaction volume, the number of websites, and the total logistics cost, based on the relevant data of China's e-commerce from 2000 to 2018, and analyze the economic relationship between the development of B2B e-commerce in China and the influencing factors by regression. The empirical results show that logistics capital investment plays a significant positive role in promoting the development of B2B e-commerce in China. The scale of cross-border e-commerce transactions plays a positive role in promoting the development of B2B e-commerce. The website scale construction has the certain positive promotion function to the B2B e-commerce transaction growth. It can be seen that starting from logistics, foreign trade and network facilities construction in a certain proportion can provide a new direction for the development of B2B e-commerce.
B2b e-commerce; Cross-border e-commerce; Website construction; Logistics expenses; Influence factors