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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Research on Cross-Border e-Commerce Operation Model Innovation Based on “Internet +”

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DOI: 10.25236/iwass.2019.013


Jingjing Wei

Corresponding Author

Jingjing Wei


With the continuous development of the Internet, its role in the process of economic globalization is increasing, which has profoundly affected the transformation of trade patterns and trade structures. The cross-border e-commerce industry based on Internet technology can integrate the elements of social scattered resources through the Internet system, and reduce the production cost and daily operating cost of the enterprise by means of data transmission, and solve the traditional trade pain points. In addition, cross-border e-commerce can accelerate industry and product innovation through the sharing of data resources between them, promoting global trade liberalization and making international trade less costly. Therefore, under the background of the country’s active implementation of industrial Internet, exploring the new operating model strategy of “Internet + cross-border e-commerce” will play a decisive role in the transformation of global economic development in the future.


Internet+; Cross-border E-commerce; Operation model; Logistics cost