Author(s)

Rui Yang

Corresponding Author

Rui Yang

Abstract

In recent years, B&B has been favored by tourists because it can provide tourists with various and interesting personalized life experiences. With the help of Baidu Index platform, this paper studies the spatial and temporal distribution, demand characteristics and media attention of B&B. It concludes that the population with B&B needs mainly concentrated in Jiangsu, Zhejiang, Guangdong, Sichuan, Beijing, Shanghai, and other places; Netizens’ attention to B&B shows a seasonal fluctuation and obvious fluctuation trend in off-season and peak season, the main B&B they care about are located in Japan, Taiwan Kenting, Sanya, and Beihai; The agritainment has become the main form of netizens’ attention; The live broadcast platforms such as betta and tiger teeth, as well as the variety show of B&B, have become an important channel for people to understand B&B; B&B development is about to enter a healthy and steady development stage from the unregulated rapid growth stage.

Keywords

Netizens’ attention; Baidu index; B&B needs; Spatial and temporal distribution characteristics