Author(s)

ZHENG Wei

Corresponding Author

ZHENG Wei

Abstract

In the context of the new curriculum reform teaching, innovation and entrepreneurship education has gradually become a key way for colleges and universities to cultivate college students' innovative ability and innovative thinking. This study takes the students of tourism management as the starting point, puts forward the current entrepreneurial ability and the main factors affecting students of tourism management, analyzes the necessity of innovation and entrepreneurship of tourism management students, and finally puts forward countermeasures for the innovation and entrepreneurship education of tourism management students.

Keywords

Tourism management major; innovation and entrepreneurship education; entrepreneurship