Author(s)

Liu Hui

Corresponding Author

Liu Hui

Abstract

the New Media Technology Represented by Self-Media Has Shown a Strong Development Trend and Has Become the Main Platform for Contemporary College Students to Obtain All Kinds of Information and Express Their Opinions. University Leaders and Educators Engaged in Students' Ideological and Political Education Should Correctly Face the Opportunities and Challenges of Self-Media. Self-Media Has Injected Fresh Blood into the Ideological and Political Education Work in Colleges and Universities, Bringing New Opportunities and Opportunities for Development, Changing the Traditional Way of Ideological and Political Education Work and Improving the Effectiveness. in the Media Age, People Have More Diverse Means of Obtaining Information, and the Communication between People is Becoming More and More Convenient. However, the Complex and Diverse Internet Environment Also Brings Challenges and Pressures to the Ideological and Political Education of College Students. Strengthening Ideological and Political Education under the Condition of Self Media is the Need of the Construction of Socialism with Chinese Characteristics and the Need of the Development of the Times. from the Perspective of Self-Media, This Paper Studies the Specific Methods of Ideological and Political Education Reform and Innovation in the New Era, in Order to Improve the Effectiveness of Service Education.

Keywords

Self-Media; Ideological and Political Education; Innovation