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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

The Teaching Dilemma of Marketing Major and Its Reform under the Background of “Internet +”

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DOI: 10.25236/icatpe.2019.051


Li Ziyuan, Gao Shuanping

Corresponding Author

Li Ziyuan


China's Economy Has Shifted from a High-Speed Growth Phase to a High-Quality Development Phase. with the Arrival of 5g, Artificial Intelligence, and the Internet of Things, the Demand for Talents in the Entire Market Will Also Be “Advanced Skills” Talents, Which Puts Higher Demands on Higher Education Institutions. the Practice Teaching Methods of Marketing Majors in Domestic Colleges and Universities Are More Focused on Classroom Case Teaching and Simulation Experiments, Which is Difficult to Meet the Training Requirements of “High-Skilled” Talents. to Practice the True Knowledge, We Need to Study the Innovation of Practical Teaching in Order to Achieve High-Quality Employment for College Students.the New Teaching Mode Builds Specialized Teaching on the Internet-Based Platform, Thus Forming a Benign Collaboration Model, Providing Optional Unique Configuration and Space for Professional Teaching.


Internet + Background; Marketing Major; Teaching Dilemma; Reform Measures