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Innovation of Network Marketing Strategies of Small and Medium-sized Enterprises in the Era of Mobile Internet

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DOI: 10.25236/sser.2019.330


linyue Xiao

Corresponding Author

linyue Xiao


The development of mobile Internet has made major enterprises seek the development mode that keeps pace with the times. SMEs lack the strength to compete with large enterprises. If they do not adapt to the development of the times, they will be eliminated by the market. Therefore, the attention of SMEs to network marketing strategies has greatly improved, and the level of grasp of network marketing has greatly affected the development of SMEs and the market competitiveness of SMEs. Based on the author's personal work experience, this paper analyzes the characteristics of mobile Internet marketing, and explores the problems and specific network marketing strategies of SMEs in the era of mobile Internet.


SMEs; Mobile internet; Internet marketing; Innovation