Author(s)

Yan Yu

Corresponding Author

Yan Yu

Abstract

With the recovery of China’s economy, the national consumption pattern has changed from basic need driven consumption to value driven consumption. Due to the quality problems and insufficient brand building of Chinese products, Chinese consumers rarely purchase domestic products, while their overseas consumption increase gradually. Given the above mentioned background and problems, in order to expand the domestic consumer market and revitalize domestic products, this paper puts forward suggestions for the domestic products’ brand building.

Keywords

National Consumption; Economic Status Quo; Quality Management; Brand Building