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Research on the Evolution Motivation of Animation Industry

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DOI: 10.25236/sser.2019.308

Author(s)

Yingjun Gong

Corresponding Author

Yingjun Gong

Abstract

For the evolution of the Chinese animation industry, it has experienced great ups and downs from the world of the "Heavy Heaven Palace" in the 1960s, to the stagnation of China's animation industry in the past half century, and to the progress of various new era, meaningful, thoughtful and content-based original animation industry. China's animation industry is constantly developing and making continuous progress. This paper studies the evolution motivation of the animation industry. Animation is one of the most popular art rituals of the 21st century. Good animation is attractive not only to children, but also to young people, middle-aged people and even the elderly.The animated ontology is characterized by highly free painting expressions and montage techniques. The creators of the animation can express a large space and at the same time attract the imagination of the audience and have an independent aesthetic. For the development of Chinese animation, it has experienced great ups and downs from the initial hand-painting to the subsequent computer production, from the beginning of the peak to the current starting point of the original. The Chinese animation industry has gradually matured, and has begun to move toward the stage of the world gradually.

Keywords

Animation industry; Evolution; Motivation