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Web of Proceedings - Francis Academic Press

A Strategy Research of Network Marketing About PinDuoDuo

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DOI: 10.25236/sser.2019.267


Gang Xu and man Zhang

Corresponding Author

Gang Xu


With the continuous development of E-commerce, the improvement of network information technology, and the continuous improvement of consumers' purchasing power, PinDuoDuo quickly entered the vision of consumers with its unique "social networking + E-commerce" model and quickly occupied a strong market position. This paper studies PinDuoDuo's network marketing strategy, analyzes its featured product model, boutique recommendation real-time information model, and analyzes the highlights and shortcomings of the low-price PinDuoDuo strategy under the C2B model, and puts forward some Suggestions for improvement.


E-commerce; C2B; Group; PinDuoDuo