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The Application of Chinese Traditional Culture in Graphic Design under the Network Environment

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DOI: 10.25236/sser.2019.239

Author(s)

Ming Liu and Meiyan feng

Corresponding Author

Ming Liu

Abstract

With the development of information technology, the rapid development of the Internet in China, which also has an impact on graphic design and other fields. The development of graphic design also needs to change. Based on this, this paper explores the application of Chinese traditional culture in graphic design under the network environment. First of all, the graphic design and traditional culture are summarized. Then, the application status of Chinese traditional culture in graphic design is analyzed from three aspects of text image, auspicious pattern and local elements. Finally, the application strategy is given, and the development trend of graphic design in the future is pointed out. It is believed that graphic design will realize the effective integration between internationalization and localization, and the design style will also have a stronger traditional cultural flavor.

Keywords

Graphic Design; Network Environment; Chinese Traditional Culture; Design Application