Author(s)

Fanyu Zhou, Haowei Wang

Corresponding Author

Haowei Wang

Abstract

Doing business using social e-commerce is efficient and cost-saving, which is why social e-commerce platforms, especially, Wechat have become popular means of doing online business. However, social e-commerce is far less regulated than some other well-established platforms. This raises problems in terms of registration, payment and advertisement and, of course, customer security. Based on literature analysis and the writer’s observance, some suggestions are made in order to shed light on some possible solutions to these problems.

Keywords

Social e-commerce; Wechat; Registration; Payment; Advertisement