Author(s)

Yadan Xu and Zhibin Li

Corresponding Author

Yadan Xu

Abstract

The state calls for "mass entrepreneurship and innovation", which marks that China has entered the era of mass entrepreneurship and innovation. Under the background of the era of mass entrepreneurship and innovation, the inheritance and innovation of traditional handicrafts also ushered in opportunities and challenges. This paper first expounds the current situation of the development of mass entrepreneurship and innovation education in the era of mass entrepreneurship and innovation, and points out the reasons for the poor effect of mass entrepreneurship and innovation education. Then it analyzes the development characteristics of the traditional handicraft, points out the shortcomings of the former methods in the production mode, production cost and work values, and puts forward a new mode of inheritance and innovation education combining big data, artificial intelligence, new materials, etc. At last, the paper compares the scores, cost and material loss rate of traditional handicrafts under the new and old modes. The results show that under the new mode of inheritance and innovation education, traditional handicrafts are more popular with the public, and the production cost is significantly reduced. This shows that the new path has obvious advantages, in order to provide reference for related research.

Keywords

The Era of Mass Entrepreneurship and Innovation; Traditional Handicraft; Inheritance and Innovation Path; Evaluation System