Author(s)

Wenhong Zu

Corresponding Author

Wenhong Zu

Abstract

With the development and maturity of "Internet +" technology, the teaching of modern higher education has also undergone tremendous changes. The courses of marketing specialty in Colleges and universities are both theoretical and practical. Through modern Internet technology, classroom teaching can be enriched and enjoyable. The article discusses the micro teaching mode of Marketing course from the perspective of "Internet +", which not only trains students' initiative in learning, but also provides a reference for the reform of "Internet +" micro teaching in the future.

Keywords

Internet +; Teaching mode; Micro teaching; Marketing course