Author(s)

Liqin Zhang and Qianwen Wang

Corresponding Author

Qianwen Wang

Abstract

Ideological and political education in colleges is of great significance in guiding students to establish a correct outlook on life and values. The diversity of social thoughts can affect students who are less able to identify, causing confusion in their thinking. Due to the old-fashioned impression of China in ideological and political education, the ideological and political education in colleges cannot cater to the students' ideological concepts and social development. Big data technology has the advantage of being able to filter out valid data from complex, large amounts of data to make more effective decisions. This paper has some grasp of the current situation of ideological and political education in colleges through questionnaire survey. On this basis, it analyzes the problems existing in the current situation of ideological and political education in colleges, and puts forward two targeted countermeasures to improve ideological and political education in colleges by using big data technology.

Keywords

Ideological and Political Education; Targeted Countermeasure Research; Big Data